DUOTONE LAUNCH

Back   19.08.18

DUOTONE LAUNCH 


Free to Heraklit, Boards & More GmbH presents their change to a new name:

THE ONLY CONSTANT IN LIFE IS THE CHANGE.

EVERYTHING IS IN MOTION. THE TIMES, THE CONDITIONS, JUST THE TARGET REMAINS UNCHANGED - AS WELL AS OUR CLAIM TO CUSTOMIZE THE MOST INNOVATIVE SPORTSeQUIPMENT FOR WIND AND WATER.

AND HOW IT ALL BECOMES NEW AND REMAINS 100% RELIABLE AT THE SAME TIME:

From August 2018, the Wind and Kitesurf division of Boards & More GmbH will develop and distribute all their products under the new name DUOTONE. And since ION CLUB knows exactly how much commitment and passion are needed for such a step, we wish Duotone a brilliant start and success across the board!

 

All the values for which Boards & More GmbH have always stood - the most advanced technologies, unique quality, unbroken passion and continuous development - remain the directional signs on this new path. The entire development, sales and production teams, as well as all team riders, of course remain on board.

Under new flag also a new tone is indicated! Welcome to DUOTONE!

 

Interview with Till Eberle, Managing Director of Boards & More GmbH:

What does the new Duotone brand stand for?

Duotone represents authenticity – being true – both in windsurfing and in kiteboarding. We will continue to offer high-quality products for all disciplines and will push forward as leaders in technology for the sports that we love. 

Will there be Duotone products for windsurfing, kiteboarding, surfing, or even wakeboarding?

That is possible. However, our current focus is on windsurfing and kiteboarding. In specific terms, we’re likely to explore the foil sector. The major trend of foil surfing, i.e. in groundswell wave foils, is very exciting.

So, you’ll be giving up North Sails Windsurfing. What does this mean for customers? If, for example, a customer bought a new North sail in the spring?

That is all taken care off. We, that is Boards & More, work with the dealer where the customer bought his sail and will continue our cooperation with the dealer. We absolutely guarantee any warranty claims in legal periods. Event better yet, all customers who have registered their product are entitled for our warranty extension programs on top of the original warranty period. Additionally, we will also continue to be accommodating beyond that. As Boards & More, have a reputation for being reliable and we will continue to honor the service and warranty for any of the products we sell.

And of course, as Boards & More, we also want to get our new Duotone brand up and running. We’ll do everything in our power to make our existing customers happy.

All of your developers, team riders and international distributors will be staying with you?

We asked the question to everyone beforehand: Ken Winner, Ralf Grösel, Sky Solbach, line manager Raoul Joa, sail designer Kai Hopf, hardware engineer Uli Bitterolf, all team riders, and everyone is on board. All of our developers and internal team have signed on for the next few years and are excited to see this come to life. Initially, many employees thought it was a joke – that we couldn’t just create an entirely new brand. However, now that we are in doing it, it is obvious, that many new possibilities show up and our employees are more motivated than ever to leave their footprint.

What new freedoms are you particularly excited about with your own Duotone brand?

Sometimes a change can really inspire you. The Duotone brand belongs to us; we can shape it as we see fit. We’ll position Duotone where we think it best fits and where it might be cool for our customers. We have no connection to sailing anymore. Where you come from and what you stand for is the brand's new outlook. We can also develop Duotone in new areas, such as foiling or clothing if we so desire.

Or if we want to bring surfboards to the market, that’s something we can do too. Now it's up to us what we want to pursue.

When are the new Duotone sails, masts and booms coming to market?

The Duotone brand will be officially launched on 1st of August. We will have the new Super Hero, Super Session, Idol LTD and E_Type available at this time together with 80% of the hardware products (masts, booms, extensions). Warp, S_Type and the rest of the hardware products will follow one month later.


When will the new duotone kites and boards come onto the market?


So far, the launches of the kites Vegas, Rebel, Dice and Neo were distributed from August to October. This year, the Duotone Vegas, Duotone Rebel, Duotone Dice and Duotone Neo will be available in stores from August. Likewise the complete range of the new Duotone Twintips and Surfboards. The second product push will follow in February.

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